From the 13th of April to the 15th of April, a dozen designers like OÖM Ethikwear, Tokaya, Advika Clothing and Créations Encore – all of whom will be showcased amongst 60 designers at the Fashion Sale by Quebec Designers are at the forefront of a national trend towards ethical production, married to exceptional and unique designs, says Ottawa-based senior fashion stylist, Alyssa Beltempo.
“Eco-friendly fashion brands are emerging across the nation, but Quebec designers have always been at the forefront of eco-fashion, with a focus on production and cultivating design talent in Canada. The millennial consumer wants to be more aware of who is making their clothes, how they’re being produced and what are the repercussions. As consumers demanded ethically-made, sustainable products, the opportunity to discover Quebec designers at the Braderie is even more relevant,” notes Beltempo.
She says that designers are increasingly choosing small production runs, locally sourced and sustainably manufactured materials, and often include social responsibility in their company mandates, such as Patricia Jodoin (Créations Encore), who offers internships aimed at reducing high school drop out rates in Quebec.
But what are the on-point trends to watch for at the Fashion Sale? According to Beltempo, this season will be an homage to bold stripes, interchangeable, multi season minimalism and of course, unique recycled pieces.
Eco-fashion designers at the Fashion Sale also include:
Advika Clothing: Yoga and dance wear made with ethically and locally sourced materials
Kazak: Founded in 2008 and inspired by Kazahk horsemen, uses recycled materials
Metamorphose: Collections are hand crafted and scrap material donated to non-profit organizations
OÖM Ethikwear: Organic cotton clothing company at the forefront of adopting responsible practices under the International Labour Organization
Rien ne se perd, tout se crée: Designers Evelyne Gelina and Marie-Claude Trempe use organic cotton woven on traditional looks; the company mandates the use of recycled materials at every level
Message Factory: Designs are made locally from recycled and organic fibres; company believes in “a better world and taking responsibility for it.”
The Fashion Sale by Quebec Designers will feature 60 Quebecois designers, offering deep discounts of 50% to 80% on samples, end-of-line and end-of-season collections.
It takes place at the Hilton Lac Leamy over the Easter Weekend: Thursday, 5pm to 9pm; Friday, 10am to 9pm; Saturday, 10am to 5pm. Admission is free.