Sports Illustrated revealed its second cover for its 2016 swimsuit edition and the cover girl is none other than plus-size supermodel Ashley Graham.
Yes, just a year after the model broke another barrier by becoming the first plus-size model in an ad for SwimsuitsforAll, she scooped the cover.
This is considered revolutionary because she is the first “plus-size” model to snag the coveted role of SI rookie.
Via her instagram Graham dedicates the cover “to every woman who felt like she wasn’t beautiful enough because of her size.”
The size 16 model adds Sports Illustrated rookie to her beefed up resume that includes being the face for an active wear line with Forever21 and ad campaigns with Lane Bryant and Addition Elle just to name a few.
For this particular issue Sports Illustrated did two other covers with mixed martial artist and actress Ronda Rousey and model Hailey Clauson. A celebration of different body types.
Did you know that plus-size by model industry standards is anyone size 8 and up? For retailers and the general public it’s size 14.
An organisation known as #DropThePlus advocates for the term plus-size to be banned. According to their website they are not concerned with models but rather the effect the word has on “the general public.”
But some models, such as Graham have chosen to embrace the term by advocating for body diversity in mainstream media.
Love or hate the term plus-size, I am here for dispelling myths about curvy women one campaign at a time.
You can catch Ashley Graham’s TED talk here on body diversity